5¢ Makes Sense and #HearOurEdStories
Social Campaign ToolKit
SOCIAL MEDIA TOOLKIT
This toolkit will equip you to start an online conversation
about raising the federal education budget in the United
States. Our long term goal is to increase federal education
investments to 5 percent of the budget. The campaign’s
official hashtag is
Step by Step Instructions on
How to Engage Online
We put together instructions on how to participate in
a social media campaign using personal videos and a
call to action.
In addition to the step by step instructions in this
toolkit, we developed a few draft posts that
participants can mimic or draw inspiration from.
List of Elected Officials’ Accounts to Tag
This toolkit shows you how to identify and tag your
federal elected officials in your posts.
Click here to view the List of Elected Officials’ Accounts to tag
1. Tell Members of Congress why federal education funding is important to you.
2. Ask them to increase federal investments in education.
3. Support the education community – teachers, administrators, parents, students, etc. – in telling their stories.
WHY A SOCIAL
Using the power and reach of social
media, our collective voices will be heard
and recognized by millions of Americans
including influential policy makers,
journalists, business executives and civic
We are asking for your help in urging Congress to increase federal education funding —
investments that make a real difference every day in the lives of students, teachers, families, schools
and communities. Education funding currently accounts for about two percent of the federal budget
and is crucial to preparing students to become active participants in the 21st century global
economy. Our goal is to increase federal education investments to 5 percent of the budget — the
call to action for our “#5Cents4EdFunding” campaign.
By using social media to share personal stories about the impact of federal education funding on
people’s lives, we can influence policymakers, elevate important education funding issues and
mobilize grassroots support to advocate for vital investments in education.
Creating your personal message and engaging in this campaign matters. Policymakers are
influenced by what their constituents want, and this campaign’s goal is to have Congress
“#HearOurEdStories” and your needs loud and clear.
This toolkit allows teachers, students, administrators, parents and anyone else involved in
education to easily communicate the importance of federal investments in education. The following
sections give you the tools to share your personal story in a meaningful way.
If you’d like additional information or help with participating in this campaign, please email us at:
Instructions on what you can do to engage online
Share the video or written message on Twitter, Facebook, or Instagram (see sample post below).
Tag CEF (@edfunding on Twitter and Instagram, @cmte4edfunding on Facebook) and your two U.S. Senators and your Representative
- Find your Members of Congress by typing your address at https://www.govtrack.us/congress/members
- List of social media addresses for Members of Congress is attached.
Use #HearOurEdStories and #5cents4edfunding so we can find your message and share it!
Sample message to record
My name is [INSERT FIRST (and last name if you feel comfortable)], I’m from [CITY, STATE] and I am a [TEACHER, STUDENT, PARENT, CHILD CARE PROVIDER, COUNSELOR, LIBRARIAN, ADMINISTRATOR, ETC.]. Federal education funding [OR INSERT SPECIFIC FEDERALLY FUNDED PROGRAM] helps me [INSERT HOW FEDERAL FUNDING IMPACTS YOU] and without it I [INSERT THE CONSEQUENCES OF LOWER THAN NEEDED FUNDING]. The President’s request to increase education funding will have a big impact as we return to in-person learning. The needs will be greater so now is the time to invest in education after a decade of underfunding. This is my education story and I know I am not alone, which is why I am asking my Representative and Senators to support the President’s request for increased investments in education.
Sample post when you share your video or written story on Twitter (similar on Facebook and Instagram)
How To Find Your Elected Officials' Account To Tag
If you aren’t sure who your Senators and Representative are, you can find that information on this website. The search result on this website will also provide you with most elected officials’ Twitter handles.